The DJ who's not a DeeJay

This song and video was created almost 2 years ago as an example on how to make a message viral.  I just saw this today, but I'd like to share it cause there is truth to their point.  Telemarketing and direct mail are a thing of the past.   Thank God for the Internet !



Their song "Oughta Know Inbound Marketing", composed by HubSpot's Rebecca Corliss is sung to the tune of Alanis Morissette's "Oughta Know."

I was cruising along Kamias road earlier today when I saw this ad. At first, I thought it was an additional decorative structure to make the barangay welcome sign more colorful. The sign also read "Enter a Perfect World". So it made sense that it was a catch phrase of the barangay to let people visit their area.

Upon closer inspection, I found out that it was an ad for http://perfectworld.ph , an online game. Ads like these aren't uncommon nowadays. What surprised me was that it was situated exactly beneath the standard barangay welcome sign.

With that in mind, I guess the next step they could've done is have an internet cafe nearby.

This is EDSA passing the bridge entering Guadalupe in Makati City. These are where most of the biggest billboards are placed. You can see a huge ad for Coke. Compared to the one beside it, Kris Aquino's face covers a wider area than the angel in the Coke ad.

My weird imagination was thinking that it would be creative if the bottle of coke had a straw and it would extend past the rectangle ad area towards the direction of Kris' mouth. I saw a similar ad (Visa I think) with Jacky Chan jumping out of the billboard.

It's an instant double endorsement for Coke. Of course, I'm sure the facial care ad would be furious.

The rainy season is nearing and I hope these billboards won't be causing any hazards to motorists like what happened sometime last year. I certainly wouldn't want Kris Aquino's nose to fall on top of my car.